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Course focus

  • Marketing strategy for current and new markets

  • Implementation and control

  • Marketing performance

Who is the course for?

This course is most suited to individuals aspiring to work in marketing, or who are seeking to improve their working knowledge and skills in relation to marketing strategy.

Key Benefits

  • Develop marketing plans considering complex environments

  • Evaluate the latest developments in marketing strategy and their relevance in application 

  • Assess the marketing environment and the variables that drive decision-making

Entry Requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience

  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

Undergraduate Advertising and Marketing Programmes

Advertising Degrees

This course will teach you practical skills for the application of advertising. It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. Popular combinations taken with Advertising are: Marketing, Creative Film Television and Digital Media Production, Management or Events Management.

Entry Requirements Typical Offer: BCC at A Level/DMM at BTEC

Marketing Degrees

With a central focus on digital marketing, this course will prepare you for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century. Popular combinations taken with Marketing are: Advertising, Business, Psychology or Events Management.

Entry Requirements Typical Offer: BCC at A Level/DMM at BTEC

Advertising and Digital Marketing Degrees

Learn essential disciplines in the world of digital and social media, as well as gaining invaluable experiences. Alongside industry visits and regular guest speakers, students on this course will work on real projects with real budgets. This involves pitching to clients at top global agencies to ensure you have all the skills you need to succeed.

Entry Requirements Typical Offer: BCC at A Level/DMM at BTEC

  • Digital Marketing Joint Honours (*Subject to validation for September 2020 entry)

Fashion Marketing Degrees

BA Fashion Marketing & Promotion allows you to develop a specialism in one of the following industry fields; fashion buying, merchandising, brand management, digital marketing. You will consider issues in campaign planning, consumer behaviour and contemporary issues in fashion and lifestyle marketing.

Entry Requirements Typical Offer: BCC at A Level/DMM at BTEC

Marketing Management Degrees

Develop the skills and experience you need for a career in marketing and benefit from our close links to the Chartered Institute of Marketing. BSc Marketing Management is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make a real impact in your career.

Entry Requirements Typical Offer: BCC at A Level/DMM at BTEC

Top up your HND or diploma with this one year intensive course, designed to give you a direct route into management and marketing careers. Our BA Marketing Management Top Up focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets.

Entry Requirements: You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC) or Foundation Degree in a related field. 

Postgraduate Advertising & Marketing Programmes

Broaden your career prospects and build upon your industry knowledge with a Masters in marketing and advertising from the University of Northampton.

Our MSc International Marketing Strategy postgraduate course has been designed to deliver a strong foundation for you to thrive upon in the dynamic international marketing industry. It will enhance your existing strategic thinking and marketing management abilities and help you to apply them to an international context.

The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project.

The minimum English language requirements for all International and EU students are:

  • Bachelor’s degrees: IELTS 6.0 overall, with a minimum of 5.5 in each band (or equivalent)

  • Masters degrees: IELTS 6.5 overall, with a minimum of 5.5 in each band (or equivalent)

  • Postgraduate research degrees: IELTS 7.0 overall with a minimum of 6.5 in each band (or equivalent)


What our students say

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